Flush with new seed funding, the popular Babylife brand has also undergone a name change to Lifefactory (which is a bit too industrial for us, but c’est la vie.). Alarm:Clock broke the news that the company raised $750K in additional funding — something that in this economy means good news for the green baby industry. Apparently, the company plans to diversify their current lineup beyond their bottle offerings — with an eye on products that are “are based on organic materials.”

I have one of Lifefactory’s “silicon sleeve” bottles at home and absolutely love it. It’s easy to grip, contains no toxins, and is less likely to shatter when dropped. In fact, the one time I did lose it (at 3:30AM, no less), it just bounced around the floor. So, it’s great to see that the company is surviving the tough times — and forging ahead with some potential new products. Maybe too they’ll drop the price of their $18 9oz bottles?

Check out the official site here.