
It’s great to see so many baby clothes coming out with green messages — and the new 100% organic cotton offerings from OBLI Organics are a perfect example. Now your baby can proudly proclaim themselves to be an “Eco Princess” or a guitar hero with a groove for shouting “Green rocks!”. For those little ones that are already concerned about the wheels they’re showing off, be sure to wrap them in an “I only ride hybird” stroller tee.
The company, started by sisters Michelle Young and Melissa Blanco, has quickly grown in sales and is now available in 45 stores around the nation — and one even in Honduras. “The ‘I only ride hybrid’ line is one of the most popular,” said Jean Taylor, owner of Grasshopper 510, a Chicago-based retailer that carries OBLI Organics. “Their clothes are popular. They have lots of really cute graphics. The onsies are a bit more popular for new baby gifts.”
OBLI (acronymn for On Borrowed Land, Inc.) will be taking their new Spring/Summer 2009 collection to New York City in March for an exclusive tradeshow. New product eco-messages include: Green to the bone, Green rocks and On Borrowed Land.
The company also has a great celebrity following. According to the article, Sheryl Crow, Jennifer Garner, Ben Affleck, and Alison Sweeney have all been spotted with kids wearing the line. Want your own “I only ride hybrid” tee or onesie? Hit their official website here!




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